Blog

Insights & Articles

Thoughts on technology, design, and building products from the main.c team.

A deep dive into our architecture decisions, tradeoffs, and lessons learned from processing 10M+ events per second.

Understanding cognitive biases and applying behavioral principles to create interfaces that feel intuitive.

From model selection to monitoring, everything you need to know about running AI in production environments.

How our distributed team structure became our biggest competitive advantage in attracting top talent.

Sometimes simpler is better. Here's why we reversed course and the results that followed.

How radical transparency in pricing, roadmap, and communication drives enterprise deal velocity.

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